We’re excited to launch our new creative work for Quest Apartment Hotels after winning the pitch back in August.  

Using the new platform ‘As local as you like it’, the campaign is focussed on consumer appetite for authentic local experiences. Quest will invite guests to check in and check out the local scene, with their apartment key unlocking a wealth of local knowledge, thanks to the company’s network of owners who live and work in the communities in which they operate.

The new brand platform arrives ahead of an expected surge in domestic travel, as the hard-hit hotel industry welcomes a return to more consistent operations under ‘COVID-normal’.

Chief Marketing Officer, Jeff Baars, said

“Under the new campaign, we will connect our guests with the ‘never-would-have-knowns’; the esoteric gems every destination has, if you just know where to look.”

“Our local business owners with skin in the game are our greatest asset. The new platform is about highlighting and building upon the personable, customer-centric approach we have always had, and making it the brand’s focal point.”

The new platform and creative work will refresh Quest’s brand identity and underpin a number of enhancements to the guest experience in line with evolved guest expectations.

Christian Finucane, Founder and Creative Partner at The Core Agency said,

“Quest Apartment Hotels sit in the sweet spot between an independent accommodation rental and a hotel, so we needed a Core Idea that delivered on that. ‘As local as you like it’ beautifully reflects all the brand has to offer, with the flexibility to cover the individual personality of each apartment hotel - while showing the variety that’s given to guests when they choose a Quest.”

The brand platform will be launched to market with an integrated campaign which includes a television commercial shot on the Gold Coast. The shoot was produced remotely from Melbourne and Sydney throughout lockdown.

The campaign will run across free to air, subscription and catch-up television, outdoor, social, press, digital display and via content partnerships.

Credits:

Client: Quest Apartment Hotels
Marketing & Campaign Manager: Ellen Wilson

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Art Director: Simone Parravicini
Art Director: Emma Frizzel
Copywriter: Sarah Mould
Head of Design: Nick Williams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Account Director: Max Whitehouse
Agency Producer: Bill Doig

Production Company: The Producers
Director: Jeff Johnson
Executive Producer: Victoria Conners
Editor: Jack Ralph
Colourist: Dan Stonehouse / Crayon
Composer: Jujo / Caleb Williams / JNCA
Sound Design: Rumble Studios

Stills Photographer: Markus Ravik