Hot on the heels of the launch of QBE’s business-wide ‘Before & After’ brand platform, The Core Agency has created a new integrated campaign for its direct home and car insurance arm.
Launched on March 7th 2021, the campaign features four TVCs, digital, OOH, radio and social. The work reinforces QBE’s strength in being there for its customers through every step of the insurance process. The ads communicate how easy it is with QBE to get a quote before you buy and to claim after.
Campaign Credits:
Client: QBE Insurance
Chief Marketing Officer: Sara Foale
Head of Marketing: David Hirsch
Rob Jones: Marketing Partner
Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Account Director: Joseph Rosslind
Senior Designer: Nick Williams
Designer: Sophie Adams
Agency Producer: Monique Pardavi
Production Company: Plaza Content
Director: Paul Middleditch
Executive Producer: Pete Masterton
Editor: Peter Barton / The Editors
Post Production: Blockhead VFX
Sound Design: Song Zu
Stills Photographer: Steve Greenaway