When people are at the top of their game, they make it look too easy. The new campaign leverages QBE Insurance’s long-term sponsorship of the Sydney Swans and the NSW Swifts to show just how easy they make finding great personal insurance for their customers.

With 130 years of experience, quoting and buying car and home insurance with QBE is easy. Like the intense training that goes into making elite sport seem effortless, QBE’s service and streamlined online systems have been designed to make the entire process smooth and simpler for customers.

QBE’s knowledgeable and dedicated professionals are also ready to assist customers find the right personal insurance for their needs or to ensure claims runs as smoothly as possible.

The campaign builds on the brand’s successful 2021 ‘Easy As’ campaign by The Core Agency and includes star AFL, AFLW and Super Netball players Buddy Franklin, Isaac Heeney, Ruby Sergent-Wilson, Paige Hadley, Sam Wallace and Maddy Turner all confidently doing what they do best - making it look simple, even as they do everyday chores or jam on a keyboard.

Christian Finucane, Founder & Creative Partner at The Core Agency said,

“It’s fantastic to be able to integrate QBE’s brand with legends like Buddy and Paige. This latest campaign leverages their popularity while bringing home the message that QBE is easy to deal with when purchasing personal insurance.”

David Hirsch, Head of Marketing at QBE AUSPAC said,

“QBE’s partnerships with the Sydney Swans and NSW Swifts go back a long way and this new campaign works seamlessly to highlight the skills we share.”

We were especially thrilled to showcase the Sydney Swans’ first AFLW signing, Ruby Sergent-Wilson in the campaign,” David added.

The content will be rolled out across stadiums, social media and streaming services targeted to dedicated Sydney Swans and NSW Swifts fans.

The Core Agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, EASYFLOWERS, Doctors on Demand, Quest Apartment Hotels and Elders Insurance.

Credits
Client: QBE Insurance
Head of Marketing: David Hirsch
Sponsorship Manager: Warwick Symcox 

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Copywriter: Sarah Mould
Art Director: Nick Williams
Head of Strategy: Clare La Palombara
Business Director: Rebecca Turner 

Production Company: Milkmoney
Director: Edward de Carvalho
Head of Production: Carrie Williams
Producer: Jessica Ross-Hicken
Editor: Josh Palmer
Grade: Julien Chichignoud
Sound Design: Rumble Studios
Media: Customedia