We have just launched two more TVCs for IGA Supermarkets with a seasonal twist. The ads are inspired by real stories and continue to highlight the special relationships IGA retailers have with their local customers and suppliers. This latest work builds on our IGA brand campaign launched last month.

IGA is a network of 1,400 independently owned stores, whose communities help shape what goes on their shelves. Because they have a unique and genuine connection to their local communities, they can tailor their ranges to give local customers more of what they like. This means IGA shoppers can discover unique local products, old favourites and products that they can’t source anywhere else to give their festive spread a personal twist!

The TVCs continue with Shane Jacobson, recounting stories inspired by IGA customers and local suppliers. The ads show how an IGA owner’s special relationship with a local cherry grower ensures his customers get to enjoy the freshest cherries delivered to his store 24 hours from picking; and why an Italian family visiting their rellos in Australia needn’t have brought their favourite panettone with them all the way from home.

Speaking of his involvement in this new series of TV adverts over the festive season, Jacobson said:

“Christmas is such an important time of year and these new stories bring to life the incredibly important role IGA stores across the country play in making it just that little bit more special. At the heart of IGA are the locals – local storeowners, local communities, local suppliers and local shoppers and I am thrilled to be able to share even more of the ways that IGA retailers go over and above for their communities.”

Christian Finucane, Founder & Creative Partner at The Core Agency said:

“Our latest stories for IGA further amplify just how markedly different IGA is compared to the big supermarkets. The things that local IGA owners do for their customers are fantastic and the festive period is a great time to share these stories.”

Tracy Wilson, General Manager Marketing, added:

“IGA owners are part of their local communities, so they know what their customers want and can stock their shelves accordingly. We don’t need to make these things up and are proud to share even more real stories about what sets IGA apart. These new TVCs really showcase the benefits that comes with shopping independent and supporting local businesses.”