IGA offers millions of prizes and chance to do good in new promotional campaign from The Core Agency.

IGA is continuing its promotional campaign to drive retail activity at the end of the summer trading period. The 2022 ‘Shop, Scratch and Win’ promotion offers a 1 in 5 chance to instantly win real prizes for every $30 a customer spends in store, along with a chance to win a cash prize every week. What’s more, this year IGA will now match the value of the weekly cash prize, every week during the promotion, and donate it to a charity of the winner’s choice, chosen from a pre-approved list.

To promote the good news, the campaign highlights the great 1 in 5 chance of an instant win by juxtaposing it against some of the more improbable events that might occur at your local IGA. Featuring brand spokesperson Shane Jacobson, the integrated campaign is running across TV, radio, digital and social from 2 February 2022.

IGA is a network of 1,300 independently owned stores, whose communities help shape what goes on their shelves. Because each store has a unique and genuine connection to their local community, they can tailor their ranges to give local customers more of what they like. This means IGA shoppers can discover unique local products, plus trusted everyday staple brands and favourite products.

Christian Finucane, Founder & Creative Partner at The Core Agency said,

“Building on the success of the last promotional campaign, we’re excited to get this new work out there. The odds of an instant win are great, and the creative with Shane brings that to life with a smile.”

Credits

Client: Metcash

Brand: IGA
General Manager Marketing: Tracy Wilson
Head of Marketing – Value and Seasonal: Nada Steel
Senior Marketing Manager: Stephanie Amannn

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin MacNamara
Strategy Director: Clare La Palombara
Business Director: Rebecca Turner
Senior Account Director: Sid De
Account Manager: Justin Westlake
Senior Agency Producer: Bill Doig

Production Company: Helium

Director: Mike Oldershaw
Producer: Ben O’Donnell

Editor: Mark Parry
Post Production: Vandal

Post Producer: Laura Tenison
Music & Sound Design: Rumble

Media: Starcom