This Christmas, more than ever, Aussies are ready to relax and enjoy the festive season with the ones they love. To get together, reconnect and celebrate what makes our family, friends and communities just so special. And as an increasing number of people have discovered during lockdowns, their local IGA plays an incredibly important role in their local community.

Often owned and operated by families who live and work in these communities, IGA stores sit at the heart of local neighbourhoods across Australia. Many shoppers are more like friends and family and all are welcomed with familiar faces, personalised warm service, and a genuine desire to help. The 2021 IGA Christmas campaign builds on this by showing a day in the life of an IGA storeowner and how they always go the extra mile for customers to give them everything they need for a wonderful Christmas.

Led by 30 sec and 15 sec TVCs, the campaign launches nationally this Wednesday across all key markets.

Christian Finucane, Founder & Creative Partner at The Core Agency said,

“There’s a place that goes above and beyond to help you have a cracking Christmas – your local IGA. Our new campaign tells that heart-warming story, and it’s one that locals across Australia can relate to.”

Tracy Wilson, GM Marketing Metcash said,

“IGA retailers across the country are passionate about meeting the needs of the local communities that they serve. They always go to great lengths to support the locals, from stocking specialty products, supporting local charities, providing the personalised service that the locals love, and making Christmas preparation easy by having everything they need and at great value. IGA retailers will do whatever they can to make Christmas special, so from our network of local family owned businesses to yours, we wish you a Merry Christmas.”

This latest IGA campaign follows the announcement of The Core Agency growing its capacity with the appointment of Clare La Palombara as Head of Strategy.

Credits

Client: Metcash

Brand: IGA
General Manager Marketing: Tracy Wilson
Head of Marketing – Value and Seasonal: Nada Steel
Senior Marketing Manager – Seasonal: Anna Lenart
National Brand Manager – Seasonal: Deanna Whiteford

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Art Director: Simone Parravicini
Copywriter: Sarah Mould
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De
Account Manager: Justin Westlake
Senior Agency Producer: Monique Pardavi

Production Company: Friske
Director: Dean Friske
Producer: Jules Shelton
Editor: Charles Ivory
Post Production: Vandal
Music & Sound Design: Rumble

Media: Starcom